Slavoj Zizek as a commodity fetish.

Next time you're in a chapters look at how many Zizek books there are in the philosophy section. He's become a cultural commodity, part of pop culture philosophy (or philosophy of pop culture). It's interesting the ways he's described by reviewers. Just go to Amazon and read some of them. He's called things like 'scandalous' and 'counter-intuitive' and any other word under the sun made to present as the Rock Star of Philosophy. A regular marxist commodity fetish.