The strangeness of contemporary arianism

The title is a bit of a joke.

Early today I stumbled upon a series of articles examining second temple Judaism and Jesus divinity.

I'll admit that I did not read all of them but recognized from the little I did that these arguments are very similar to the arguments for Jesus divinity from the likes of NT Wright? The argument basically boils down to a philosophical contesting over the difference between agency,essense,substance and representation. I won't go into the details but basically you can have the same arguments for Jesus divinity as his non divinity and simply diasgree over those four concepts. It's a bit ridiculous.